In this episode, we dive into the complex world of marketing attribution and why it's time to move beyond outdated models like last-click. We unpack the limitations of multi-touch attribution and what it actually means to measure value in today’s performance-driven landscape.

We also explore how brands can rethink how they reward partners - shifting from what's easiest to track to what truly drives impact. From integrating offline efforts and emerging partnerships, to reworking internal mindsets around affiliate marketing, we talk through what it takes to stay relevant and responsive in a fast-changing space.

And because we believe in walking our talk, we share a bit about the evolution of this podcast - where it's headed, and what you can expect in future episodes.

Thanks for tuning in!