Unlocking the Secrets of Affiliate Budgets
Update: 2025-07-08
Description
In this episode, Keith Posehn and the team at Zorz discuss the complexities of budgeting in marketing, particularly focusing on affiliate marketing. They explore how affiliate budgets differ from traditional marketing budgets, the importance of trust in partnerships, and the challenges of marketing mix modeling. The conversation also delves into the intricacies of media spend and its impact on affiliate performance, emphasizing the need for a strategic approach to maximize ROI.
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