Behind the Pink Hair: The Inspiring Rise of 'Dementia Darling' with Carrie Aalberts AKA The Dementia Darling
Description
Today’s episode is one I’ve been looking forward to for a long time. I had the absolute pleasure of sitting down with the one and only Carrie Alberts, aka Dementia Darling – and let me tell you, she lives up to the name in every way.
Carrie’s energy is contagious. From her standout pink hair to her heart for the dementia care community, she’s built a brand and a movement that’s as authentic as it is inspiring. In this episode, we dive into her journey – how a childhood experience planted the seed for her passion in senior care, and how she’s grown into one of the most beloved and recognizable voices in the space.
We get into everything from her early days navigating what dementia meant for her family, to the power of storytelling, personal branding, and yes – even how pink hair became a strategic marketing move.
Whether you’re in senior living, caregiving, or just need a dose of positivity and purpose, Carrie’s story is packed with wisdom, laughs, and real talk.
💡 In this episode:
How Carrie’s family story shaped her path into dementia care
The meaning behind the “Dementia Darling” brand
Using authenticity (and pink hair!) as a marketing superpower
What she wishes every caregiver knew
Hit play and get ready to be inspired.
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📲 Follow Carrie (Dementia Darling) on Instagram and TikTok @dementiadarling
Got thoughts on the episode? Tag us or shoot me a DM – I’d love to hear what resonated.
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