Cracking the Senior Living Code: Marketing, AI & The Power of Storytelling with Larry Williams, Director of Growth Solutions - Unlock Health
Description
In this episode, I’m joined by my good friend Larry Williams from Unlock Health—a guy who’s got more flow (in both hair and ideas) than most of us can handle. Larry’s journey into senior living marketing is a wild ride, from old-school print shops to becoming a digital marketing leader focused on impact over flash. We talk hoops, heart, and how this industry can change lives when we lean into our stories.
We break down insights from Unlock Health’s latest 2025 Senior Living Marketing Survey Report—and let me tell you, the data doesn’t lie. Larry and I dive into what’s working, what’s evolving, and how marketers can keep up (without losing their minds). Spoiler: it’s complex, and that’s okay.
We talk:
Why digital marketing isn’t a “set it and forget it” game
The rise of paid search, SEO, and paid social—and how to play them right
The critical shift toward adult child decision-makers
Why storytelling is still your #1 marketing superpower
How AI can help us be more human, not less
Plus, we riff on basketball, bad knees (RIP my meniscus), and the amazing humans that make this industry so special.
If you’re in senior living, marketing, or just love hearing from people who are passionate about what they do—this one’s for you.
👇 Links & Resources:
Download the 2025 Senior Living Marketing Survey Report: https://seniorhousingnews.com/survey-ebook/senior-living-marketing-2025/
United States
