Show Notes:

In this episode of the Beyond Beauty Podcast, the host interviews Ebru Pinar, a seasoned graphic designer and creative consultant. Ebru shares her journey from an artistic upbringing in Istanbul to her education at RISD and her career in New York. She discusses her transition to entrepreneurship, working with luxury brands like Hermès and Chanel, and the impact of AI on the beauty industry. Ebru emphasizes the importance of balance, resilience, and maintaining high standards in creative work. The episode offers valuable insights into the evolving beauty landscape and the interplay between creativity and personal well-being.

About Ebru:

Ebru Pinar earned her BFA in Graphic Design and a minor in architecture from the Rhode Island School of Design before starting her advertising career at Bloomingdale’s in New York. She worked on diverse projects such as direct mail, packaging, and national advertising.

She then held senior positions at Estée Lauder, Assouline Publishing, Laird+Partners, and SelectWorld, gaining international recognition for her innovative campaigns. In 2012, she founded Ebru Pinar International (EPI), a boutique creative consultancy, working with luxury brands like Hermès, Chanel, Cartier, and hospitality leaders such as Aman Group and Four Seasons.

In 2014, she became Global Chief Creative for L’Oréal’s Maybelline NY, enhancing the brand’s image across various channels. She later transitioned to L’Oréal’s essie, focusing on global digital content and brand consistency.

Today, through EPI, she produces top-tier brand communication and design for global leaders in beauty, fashion, and luxury lifestyle sectors, earning praise for her sophisticated and impeccable style.

Timestamps:

Introduction to the Podcast (00:00:01 )

The host introduces the podcast and its purpose in highlighting talent in the beauty industry.

Ebru Pinar's Background (00:01:19 )

Ebru shares her educational journey and early career experiences in graphic design and advertising.

Starting at Bloomingdale's (00:02:09 )

Ebru discusses her first job at Bloomingdale's and the influence of her mentor.

Transition to Entrepreneurship (00:06:26 )

Ebru explains her shift from a secure job to establishing her own design company.

Working with Major Brands (00:14:58 )

Ebru describes her experiences working with luxury brands like Hermès and Chanel.

Creative Process and Mantras (00:16:47 )

Ebru shares her passion for creativity and the principles that guide her work.

Advice to Younger Self (00:18:33 )

Ebru reflects on her career and offers insights on pursuing ambitions without regrets.

Challenges and Resilience (00:19:29 )

Ebru talks about the tough moments in her career and the importance of persistence.

Impact of AI on Beauty Industry (00:21:07 )

Ebru discusses the role of AI in the beauty sector and its implications for creativity.

The Beauty Industry's Evolution (00:23:25 )

Ebru discusses the evolving beauty industry and her experiences in branding and marketing.

Digital vs. In-Person Experience (00:25:08 )

The speakers explore balancing digital engagement with in-person beauty experiences.

Where Do You Sit in Life? (00:25:26 )

A thought-provoking question about personal goals and life balance is introduced.

Finding Balance in Life (00:27:01 )

Ebru shares her journey towards achieving balance in her professional and personal life.

Mind and Heart Connection (00:28:18 )

The importance of aligning one's mind with their heart for a fulfilling life is emphasized.

Closing Thoughts and Connections (00:29:57 )

Ebru expresses gratitude and shares how to connect with her professionally.

This podcast is produced by the team at Dillie: a marketing agency with a niche focus on beauty and personal care brands.

https://dilliecreative.com/