Show Notes:

In this episode of the Beyond Beauty Podcast, the host interviews Kate Connor Archibald, a seasoned international marketing executive with over 15 years of experience in the beauty industry. Kate shares her journey from a high school project that sparked her interest in marketing to her roles at major brands like Estée Lauder and Tom Ford Beauty. She discusses the evolution of beauty marketing, the impact of social media, and her current role as Chief Marketing Officer at Dash Hudson. The conversation offers valuable insights into adapting to industry changes, leveraging new platforms, and the importance of authenticity in marketing.

About Kate:

Kate Kenner Archibald is a seasoned international marketing executive with 15 years of experience in beauty marketing and technology.

Kate advanced her career at the Estée Lauder Companies, contributing to the success of brands such as Tom Ford Beauty, Bobbi Brown, Estée Lauder, and La Mer.

In 2021, Kate joined Dash Hudson as Vice President of Product Marketing, later becoming Chief Marketing Officer in 2022 to better align product positioning and marketing strategies for the company.

Kate resides in New York City with her family and enjoys outdoor activities in the Hudson Valley.

Timestamps:

Kate's Background (00:00:56 )

Kate's experience in beauty marketing and her journey with major brands like Estée Lauder and Tom Ford.

Starting as an Assistant (00:05:12 )

Kate reflects on her role as an assistant and the valuable lessons learned from observing executives.

Working at Estée Lauder (00:05:41 )

Kate shares her experience working with the Estée Lauder brand and the insights gained from that opportunity.

Impact of Social Media on Beauty Marketing (00:08:16 )

Exploring how social media has transformed beauty marketing and the challenges it presents.

Embracing Change in Marketing (00:09:16 )

Kate talks about her desire to help Estée Lauder adapt to the digital marketing landscape.

Navigating Brand Identity on Social Media (00:11:44 )

Discussion on the importance of understanding brand identity when engaging on social media platforms.

The Challenge of Indie Brands (00:13:35 )

The conversation shifts to the rise of indie brands and the competitive landscape in beauty marketing.

Staying Current with Trends (00:14:02 )

Kate explains the importance of staying informed about market trends and consumer preferences.

Experiences at Tom Ford Beauty (00:17:02 )

Kate shares her journey at Tom Ford, leading global consumer marketing during a transformative period.

Transition to Technology in Beauty (00:19:02 )

Kate discusses her shift to marketing technology and her role in enhancing brand strategies.

Joining Dash Hudson (00:20:38 )

Kate reflects on her decision to join Dash Hudson and the impact of e-commerce growth during COVID.

Expansion into Other Industries (00:21:00 )

Discussion about the growth of beauty marketing into travel, food, wellness, and other sectors.

Advice on Career Growth (00:21:58 )

Kate shares valuable advice on authenticity and the importance of asking questions in professional settings.

Understanding Industry Trends (00:24:22 )

Kate highlights the importance of identifying growing industries for personal and professional growth opportunities.

Crafting Your Expertise (00:26:13 )

Advice on becoming an expert in your field and the importance of surrounding yourself with knowledgeable individuals.

Reflecting on Life's Journey (00:27:09 )

Discussion on personal and professional reflections, focusing on growth and learning throughout one's career.

Excitement for Future Learning (00:29:18 )

Kate expresses enthusiasm about her current role and the opportunity to learn new skills in marketing.

Looking Forward to Vacation (00:29:20 )

A light-hearted moment about the anticipation of taking a vacation to recharge and relax.

Final Reflections on the Journey (00:30:03 )

Discussion on the importance of enjoying the journey of career growth while taking time to recharge.