Dive deep into the world of marketing with Jeremy and the brilliant Bella Kelada-Khalil, Jr. Business Development Manager at Midnight Marketing, on the latest episode of "What the Funk?" podcast! Discover how Bella's bold marketing secrets are reshaping the landscape and learn how her fearless approach to content creation and branding is driving Midnight Marketing to new heights.

In this engaging episode, Bella shares her journey from shy theater kid to a dynamic business development manager. She reveals the challenges and triumphs of breaking into the oil and gas sector, her innovative strategies for customer engagement, and the critical role of transparent communication in marketing success.

The Backstory: Born and raised in Montreal, Bella's early love for theater and content creation propelled her into the marketing world, where she now excels at building brands and fostering strong client relationships.

The Problem: Navigating the complexities of marketing within the oil and gas sector, especially in regions with differing attitudes towards the industry.

AI to the Rescue: Bella's approach isn't just about tech, but leveraging creativity and transparency to connect with clients and audiences alike.

Industry Insights: Gain a deeper understanding of how traditional and modern marketing methods merge in the energy sector.

A Contrarian Approach: Bella's fearless, fun, and authentic style sets her apart, proving that genuine connections are key to success.

The Future: With Bella at the helm of Midnight Marketing’s BD efforts, the future looks bright with innovative strategies and continued growth.

Guest Bio: Bella Kelada-Khalil is the Jr. Business Development Manager at Midnight Marketing. A Montreal native with a passion for theater and content creation, Bella brings a unique and vibrant approach to marketing in the oil and gas sector.

00:00 - Intro
1:13 - Bella Khil’s Montreal Connection
4:16 - Who is Bella Khil
10:20 - How Bella Got into Oil and Gas Marketing
11:27 - Learning the Oil and Gas Industry
14:08 - Role of a BD Salesperson in Marketing
17:58 - Midnight Marketing's Superpower
19:10 - Inside a Marketing Firm
21:50 - Bella's Hobbies and Interests
27:20 - Bella's Content Creation Passion
31:58 - Balancing Personal and Company Branding
38:06 - Navigating the LinkedIn Algorithm
41:55 - Advice for Younger Self
45:00 - Future Plans: 3-5 Years
48:45 - Connect with Bella and Midnight Marketing

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