- Learn how to transition from early adopters to the early majority market.
- Understand the evolution of CRM systems and their impact on sales processes.
- Discover how Liquid Frameworks achieved 60x growth and multiple exits.
- Gain insights into the challenges and opportunities in the oil and gas tech sector.
- Explore the role of mentorship and leadership in scaling a business.

The Problem: Many startups hit a wall after exhausting the founder's network and early adopters. Dave Levitt shares how to break through this barrier and achieve sustainable growth.

Industry Insights: Dave's vast experience with companies like Salesforce, SAP, and Liquid Frameworks provides a unique perspective on the intersection of technology and industrial markets.

A Contrarian Approach: Learn why adopting big-company sales processes can be the key to scaling smaller startups effectively.

The Future: With a focus on multiple uninvested capital, MOIC Partners helps small software companies enhance their sales and marketing engines for better exit multiples.

Guest Bio: Dave Levitt is a seasoned sales leader with 40+ years of experience in oil and gas tech. From working with giants like IBM and Exxon to co-founding MOIC Partners, Dave's expertise in CRM and sales leadership is unparalleled.

0:00 - Guest Introduction
1:13 - Who is Dave Levitt
10:06 - Technology in the 70s and 80s
15:22 - Sales Meetings in the 80s
19:08 - The Advent of CRMs
24:45 - LiquidFrameworks Overview
25:08 - Origins of LiquidFrameworks
27:30 - Problem Solved by LiquidFrameworks
29:44 - Dave's Involvement with LiquidFrameworks
34:00 - Early Days of LiquidFrameworks
36:40 - Success of LiquidFrameworks
42:35 - Advice for Younger Dave
46:08 - Moovs Introduction
49:09 - Where to Find Dave

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