Ben Froedge on using Google Analytics to demonstrate value to clients
Description
Joining me on the show today is Ben Froedge, who helps design and marketing agencies go from data-bankrupt to data-driven, and in the process, prove to clients the value they’re delivering.
We go in-depth with Google Analytics, and Ben explains how this free tool can be used to measure and demonstrate the bottom-line results that agencies deliver to their clients.
Jump ahead to the following times if you’re interested in a specific topic:
2:22 - Intro to Google Analytics
4:55 - Why invest time in using Google Analytics?
13:57 - Examples of the power of Google Analytics
18:36 - Getting started with Google Analytics
Check out Ben’s website at https://www.benfroedge.com/, and his guide to Google Analytics.
And as always, you can reach me at jacob@jmonash.com.
United States
