Today, Joanne shares with us why she exchanged an (enviable!), high-level executive role in big corporate for entrepreneurship and how this journey positioned her to build her successful venture.

We're illustrating how and why to share an origin story. If you're considering how to tell your story, it can be difficult to decide: What to share? What to hold back? How to tie your journey to your ability to help clients today? This is a brave, open and focused discussion. You will see from our discussion that the key is to find those pivot points. When did you reach the end of the road with what you were doing? Why? What did you do about it? How did life change as a result? How do you offer greater value as a professional because you went through this transformative experience?

Why are these origin stories so powerful? They are relatable. They are connecting. As Joanne openly shares here, they are authentic and vulnerable, quite the opposite of the perfectionism we were once taught to pursue. So, in some ways trying to be perfect might be a hidden obstacle on the way to building trust, the cornerstone of success in professional practice. 

So, what's better than trying to be perfect then? Leaning into your true voice, more and more every day, and playing a bigger game as a result. 

If you are interested in learning more about Joanne Trotta, please go to:
https://www.leadersedgeinc.com/

You're listening to Get in the Driver’s Seat! We’re telling stories about leadership moments in small to mid-sized professional practices. I’m your host, Sandra Bekhor, Practice Management Coach for lawyers, architects, consultants and other professionals at Bekhor Management.