A lawyer's business development playbook is constantly changing. But there are some steadfast truths about how to win. Listen to this episode, as Norm shares generously and openly from his experience about what works. 

Norman Bacal brings years of leadership experience to a career that included building a law firm from scratch. In 1989 he opened a four lawyer shop in Toronto and  over the next twenty five years expanded the firm  from a base in  film and television finance into multiple disciplines and practice groups. His most useful skills over that period related to the recognition and development of talent and  building of a unique cultural environment to retain that talent.  When he left his leadership position as national co-managing partner of Heenan Blaikie, the office had grown to over two hundred lawyers and the film was among the best known brands in the country. In his second career as author, consultant and  keynote speaker,  he mentors young professionals and consults with law firm leaders across the county.  He has published three books to  assist the career development of professionals, from articling student to managing partner.

You're listening to Get in the Driver’s Seat! We’re telling stories about leadership moments in small to mid-sized professional practices. I’m your host, Sandra Bekhor, Practice Management Coach for lawyers, architects, consultants and other professionals at Bekhor Management.