Beyond the Brick and Mortar: Building a Comprehensive Campaign
Update: 2025-04-14
Description
In this episode, 'The Difference' Host Jay Werth, sits down with Nat Auten, President & CEO of the YMCA of Catawba Valley in Western North Carolina, to explore what it takes to plan and execute a successful comprehensive fundraising campaign.
From capital improvements to endowments and annual funds, Nat shares how his donor-centric approach, focus on legacy giving, and deep YMCA roots have shaped a strategy that resonates with supporters across the board. Whether you're a seasoned fundraiser or just getting started, this conversation offers practical insights and inspiring takeaways.
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