Rethinking Fundraising: The Donor-Driven Revolution
Update: 2025-07-29
Description
In this thought-provoking episode, Host Jay Werth sits down with Greg Warner, CEO and founder of MarketSmart, to explore the paradigm shift reshaping nonprofit fundraising. With nearly two decades of experience in philanthropy and tech innovation, Warner critiques outdated, organization-centric models and champions a more human-centered, donor-driven approach rooted in empathy, data, and value exchange.
Together, they unpack why traditional fundraising methods are falling short with modern donors—and how nonprofits must evolve. Warner explains how meaningful engagement, donor readiness, and intentional experience design are becoming core to successful major and legacy gift strategies.
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