Beyond the Click: Rethinking Attribution with Jeff Greenfield of Provalytics
Update: 2024-08-08
Description
Note: This episode was recorded before Google ditched their plans to vaporize third-party cookies.
In this episode of The Hot Pursuit Podcast we sit down with Jeff Greenfield, co-founder and CEO of Provalytics, to discuss the future of digital marketing without third-party cookies.
Learn about the impending changes, how they will impact your strategies, and what you can do to stay ahead. Jeff shares his insights on the importance of first-party data, the shift towards impression-based measurement, and practical steps to adapt in this new era.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
