Boosting B2B Demo Bookings and Retention with Jon Farah
Update: 2024-07-11
Description
Jon Farah, founder of PBLC, discusses the importance of lifecycle marketing automation and how it can drive sales velocity.
He emphasizes the need for alignment between sales and marketing teams and the value of providing informative and educational content to prospects.
Jon shares a specific campaign example for a health tech client and highlights the use of email as the primary channel for delivering automation content. He also mentions the potential of AI and machine learning in enhancing lifecycle marketing strategies.
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