Transform Your Business with Product-Led Growth
Update: 2024-06-20
Description
In this episode, Roy Harmon interviews Islin Munisteri, CRO at Theia Strategies, about product-led growth (PLG). Islin explains that PLG is effective because it puts the customer first and allows users to try the core product for free before upgrading to more advanced features.
PLG is particularly suited for B2C companies and can also be applied in industries like home services and FinTech. Islin emphasizes the importance of understanding the customer journey and having a clear ideal customer profile (ICP) to guide product development and sales efforts.
RevOps plays a crucial role in executing a successful PLG strategy by aligning teams, setting clear goals, and implementing efficient processes.
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