Beyond the Logo: The Blueprint for Building a Memorable Brand with Alicia Boateng
Description
My guest today is Alicia Boateng. Alícia Boateng is a mother, wife, and an experienced entrepreneur who has successfully navigated the challenges of being a minority in a leadership position. Boateng's journey began with her passion for entrepreneurship and desire to make a positive impact in her community. She started her own business, leveraging her skills and expertise to create innovative solutions for her clients. Representation matters and Boateng has made it her mission to inspire and empower other minorities to pursue impactful leadership positions. Alicia is testament to the power of perseverance and determination, a respected role model and a strong advocate for women. Her work has been featured on Forbes, Readers Digest, MSN, Food Network, Deco Drive, the TODAY Show, Good Morning America, and ABC’s The View. Alicia Boateng is an Honoree of the 2024, 100 Women to KNOW in America. Named “Movers and Shakers”, 2024 by the Women’s Council of Realtors. In this episode we discuss brand consulting, social media influence, Alicia Boateng Designs and mental wellness for women.
Website - www.AliciaBoateng.com
IG - https://www.instagram.com/aliciaboatengdesigns
LinkedIn - https://www.linkedin.com/in/aliciakboateng/
In this episode you will learn:
1. Why there is so much power in authentic branding and that reflecting your genuine self creates meaningful client connections.
2.The importance of self-care and how that helps to maintain mental wellness and self-empowerment.
3. How to build a memorable brand through creating impactful customer experiences.
“I actually started making cakes when I was 18 years old with my best friend. And obviously it was a little side gig that we had and so forth.” - 00:05:11
“Branding speaks to the heart and marketing speaks to the mind.” 00:20:51
“If you don't believe in yourself, you're not going to be able to keep it. You're not capable of doing much.” 00:38:18
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https://empowerographypodcast.com/from-idea-to-implementation-622153
Contact Brad:
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United States
