#265 Non-SaaS Marketing | In this episode, Matt sits down with Sandra Rand, a fractional head of marketing who works with early-stage, non-SaaS B2B companies. She’s led marketing for PE-backed, self-funded, and services-based businesses, where big budgets and SaaS-style playbooks aren’t the norm. She’s also building the Non-SaaS Marketers subgroup inside Exit Five to support others facing the same challenges.

Matt and Sandra cover:

• How non-SaaS teams drive growth without demos, PLG, or huge lead volume
• Why events, word of mouth, and referrals often outperform funnels in these orgs
• Tactical ideas for gifting, partnerships, and pipeline-building on a lean budget

Whether you work in SaaS or not, you’ll walk away with creative, scrappy strategies to build trust and drive results in B2B.

Timestamps

• (00:00 ) - – Intro
  


• (02:38 ) - – Why Exit Five launched the Non-SaaS group
  


• (07:58 ) - – What makes non-SaaS marketing different
  


• (11:18 ) - – Budgets, sales cycles, and team structure
  


• (16:08 ) - – Why brand and trust matter more
  


• (18:18 ) - – Events > funnels in non-SaaS
  


• (27:10 ) - – How to build brand on a budget
  


• (32:40 ) - – Word-of-mouth and referral tactics
  


• (37:20 ) - – Gifting and relationship-driven growth
  


• (43:20 ) - – Scrappy, creative plays that actually work
  


• (48:50 ) - – What’s next for the Non-SaaS community

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