Before embarking on the design of a performance-based certification program, it's essential to consider key steps to prevent common mistakes. Our guest, Judy Hale, a seasoned speaker, author, and principal at Hale Associates, delves into this topic in her acclaimed book, "Performance Based Certification: How to Design a Valid, Defensible, Cost-Effective Program." 

Show Notes: 

Guest Judy Hale offers many actionable steps to take when designing a certification program. 

• Certification is a Means, Not an End: Judy emphasizes that certification should be seen as a vehicle to achieve specific outcomes, rather than just a goal . Organizations need to clearly define the problem they are solving and the desired outcomes before designing a certification program. 
• The Importance of a Thorough Job Analysis: A key step in creating a defensible certification program is conducting a comprehensive job analysis. This helps ensure the certification is aligned with actual job requirements and includes input from all relevant stakeholders. 
• Customization is Crucial: Certification programs must be tailored to the specific needs of the industry and the target audience. Judy highlights the differences in certification requirements across various industries, illustrating the necessity of customization. 
• Leveraging Technology and Best Practices: Judy discusses the increasing role of technology, including AI and virtual reality, in developing and administering certification programs. Additionally, she emphasizes best practices like ensuring cost-feasibility and focusing on performance-based assessments to create effective and sustainable certification systems.

Learn more about Judy Hale 

Judy Hale’s Books 

Powered by Learning earned Awards of Distinction in the Podcast/Audio and Business Podcast categories from The Communicator Awards and a Gold and Silver Davey Award. The podcast is also named to Feedspot's Top 40 L&D podcasts and Training Industry’s Ultimate L&D Podcast Guide.

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