Hindustan Unilever's recent Bin Boy campaign has the right intention, a good emotional pull, and an engaging script. But it uses a stretched logic that hardly does justice to the social responsibility message it purports to communicate.

In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the recent public service message from Hindustan Unilever and offers perspective on seeing it beyond its easy emotional appeal.

Tune in to know more!

Check out the YouTube video here: https://youtu.be/i4hyxpA2s04 

Bin boy: https://www.youtube.com/watch?v=uMd8pHjab-M

Tata Solar: https://www.youtube.com/watch?v=fC4z5x3g2mU

You can follow Karthik Srinivasan on social media

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Twitter: ( https://twitter.com/beastoftraal )

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Blog: ( https://beastoftraal.com/)

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