What happens when one of the biggest names in micromobility files for bankruptcy? In this exclusive interview, Bird Co-CEO Michael Washinushi joins host Prabin Joel Jones to break down the company’s dramatic turnaround. From Chapter 11 restructuring to a bold shift in strategy, discover how Bird is rebuilding its position as a leader in sustainable urban transportation.

Learn how Michael transitioned from CFO to CEO during a crisis, retained critical city permits, cut operational costs, and set Bird on a new path toward growth. Whether you're in mobility, startups, or urban tech, this conversation is packed with insights on leadership, financial strategy, and navigating tough times.

👉 Topics covered:

Bird’s Chapter 11 bankruptcy and recovery strategy
Leadership transition: CFO to CEO
Micromobility business models and revenue optimization
Cultural overhaul and operational efficiency
Third-party vehicles and hardware strategy
The future of shared electric scooters and urban mobility

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00:00 The Birth of Bird: Revolutionizing Urban Mobility

01:40 Michael's Journey: From CFO to CEO

05:13 Navigating Challenges: The Turnaround Strategy

08:34 Cultural Overhaul: Post-Bankruptcy Bird

11:58 Motivating the Team: Retention and Transparency

15:29 Revenue Resilience: Strategies During Bankruptcy

18:49 Tough Decisions: Streamlining Operations

22:31 Building Brand Loyalty in Micro Mobility

25:50 Metrics that Matter: Revenue and Customer Retention

29:43 Understanding User Price Sensitivity

32:18 Post-Bankruptcy Metrics and Surprises

34:56 Strategies for Reducing G&A Costs

39:24 Hardware Strategy and Market Positioning

44:21 Geographical Expansion and Market Focus

48:43 Future of Shared Micro Mobility