The Untold Story of SWING With San Kim
Description
In this founder focused episode, Prabin sits down with San Kim, Founder and CEO of SWING, one of the few profitable micromobility companies in the world and one of the most underestimated operators in the industry.
SWING scaled from a tiny team with less than 1 million dollars in initial capital to more than 100,000 vehicles, more than 64 million dollars in yearly revenue, and profitability from year one.
San shares, in rare detail:
- How SWING became profitable from day one
- Why Korean culture helped them achieve five year vehicle lifespans
- The hidden math behind franchise success
- How SWING kept HQ costs extremely low while growing fast
- Why shared scooters collapsed in Korea
- How SWING pivoted into subscription, motorcycle leasing, shuttle software, and robotics
- Why a global micromobility merger is extremely difficult
- His long term vision: micromobility to robotics
This is one of the most transparent and insightful founder conversations in mobility. It is packed with real numbers, failures, pivots, and future bets.
🎧 Hosted by: Prabin Joel Jones
📍 Presented by: Micromobility Industries
🌐 Learn more: https://micromobility.io
🎟️ Micromobility Europe 2026 will take place in Berlin - get your tickets at www.micromobility.io.
United States
