Bike Club CEO & Founder James Symes joins host Prabin Joel Jones to share how a side hustle renting kids’ bikes turned into one of Europe’s fastest-growing mobility subscription companies. From maxed-out credit cards and home deliveries to 70,000 members across the UK and Germany, James breaks down Bike Club’s business model, lessons from scaling, the realities of profitability, and why circularity works when done right.

Bike Club founder and CEO James Symes shares the remarkable journey of turning a weekend side hustle into a leading subscription platform for children’s bikes - now serving 70,000 members across the UK and Germany.

In this candid conversation with Prabin Joel Jones, host of the Micromobility Podcast, James talks about:

• Founding Bike Club while working full-time at KPMG
• Building an MVP on Squarespace and personally delivering bikes across England
• Growing through the challenges of fundraising, supply chain, and profitability
• Expanding to Germany and Spain — and what he learned from shutting Spain down
• How circular economy principles really work in practice
• Why Bike Club could one day merge with companies like Swapfiets or Dance
• The future of kids’ bike subscriptions, cashflow profitability, and the path to 100,000 members

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