Black Friday: Profit or Pitfall? The Retail Game Plan for Indie Brands

Black Friday isn’t designed for indies, so why do so many small retail business owners still feel pressure to play?

In this episode of the Resilient Retail Game Plan, I pull you behind the screens and into the real numbers; sharing where the opportunities actually lie for UK product businesses come November, what the headlines miss, and how you can plan Black Friday on your own terms.

No boss babe myths.

No one-size-fits-all answers.

Just straight-talking product business advice from 25 years in the retail trenches.

I’ll help you squeeze more margin, build customer loyalty, and avoid the stress spiral—whatever you decide about Black Friday.

Why listen?

• Flip mainstream Black Friday thinking and capture the month’s biggest wins—for your bottom line and your values
• Squeeze more profit from your Q4, not just turnover
• Tame your promotions calendar, reduce customer “discount fatigue”
• Reward loyal customers in a way that fits your brand
• Use cash flow for retailers and inventory management podcast tactics to plan stock (not just hope for the best)
• Hear exactly how successful indie retailers choose, pace, and communicate their Black Friday offers—without losing themselves in the noise

DM me @resilientretailclub on Instagram with your Black Friday takeaways or guest ideas for the podcast. If this episode clears the fog, rate and follow the show in your favourite retail podcast UK app.