Welcome to another episode of the Resilient Retail Game Plan podcast, hosted by me, retail expert Catherine Erdly. In this episode, I'm getting right to the heart of one of the biggest challenges for independent product business owners: pricing your products with confidence.

Whether you’re creating your own products or reselling others’, pricing often brings up tricky questions, self-doubt, and even a touch of money mindset drama.

I'll be explaining why undercharging is so common and why your customer’s wallet isn’t your business.

I'll also walk you through the concept of the value triangle—covering price, quality, and desirability—to help you feel empowered to set prices that are sustainable for your business and resonate with your customers.

If you want to grow a profitable retail business, feel more confident about your pricing decisions, and learn how to explain your value in a way that truly connects, you’re in exactly the right place.

Click play and let's get started.

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Useful links:

My freebie: http://www.resilientretailclub.com/freebie

The Stock Doctor: https://resilientretailclub.com/stockdoctor

My website: https://www.resilientretailclub.com/podcast

My Forbes page: https://www.forbes.com/sites/catherineerdly/

Timestamped summary

00:00 "Pricing Challenges for Small Businesses"

06:06 The Risks of Underpricing Products

07:20 Retail Pricing Indicator for Undervaluation

10:39 "Wholesale Pricing Strategy Essentials"

15:55 "Understanding Your Ideal Customer"

17:55 Reducing Costs Without Compromise

22:33 "Impactful Story Elevates Bag's Value"

25:38 Maximizing Product Pricing Strategy

This title captures the dual focus of the text: encouraging bravery in trying new strategies and encouraging listeners to engage with the podcast by following, subscribing, and reviewing.

Mentioned in this episode:

Stock doctor