Bobby Herrera: The Gift of Struggle In this episode, we dive into the inspiring leadership journey of Bobby Herrera, co-founder and CEO of Populus Group, who has transformed his life's challenges into invaluable lessons. Bobby shares how his experiences, including his transformative 'bus story,' have shaped his leadership approach. He emphasizes the power of vulnerability, radical transparency, and empathy in leadership. Bobby also discusses the importance of storytelling in building trust and community within his organization. Join us as we explore Bobby's book 'The Gift of Struggle' and the stories that have not only defined his leadership but also offer actionable insights for any leader looking to grow. Special shout-outs to Gray Miller, Scott Miller, and Drew Young for their roles in connecting the host and Bobby.   00:00 Introduction to Leadership Challenges 01:27 Guest Introduction: Bobby Herrera 02:59 The Bus Story: A Lesson in Kindness 06:02 The Power of Vulnerability in Leadership 14:49 The Bracero Story: A Father's Legacy 26:29 The Importance of Keeping Your Word 27:41 A Hero's Lesson in Integrity 29:04 The Importance of Trust Signals 29:41 Taking Action on Feedback 32:03 The Power of Application 33:31 Mentorship and Humility 35:48 Transformative Leadership 39:53 Parenting and Leadership Lessons 45:56 Encouraging Innovation and Deviance 54:28 Final Reflections and Farewell   Find Bobby: Find Aidan McCullen for Innovation and Reinvention Keynotes, workshops and event MC. Find us on Substack for Shownotes and competitions: Book Aidan and Bobby:   Bobby Herrera, The Gift of Struggle, Aidan McCullen, Scott Miller, Drew Young leadership, storytelling, vulnerability, empathy, resilience, mentorship, personal growth, business success, innovation, trust building, company culture, gratitude, overcoming challenges, positive impact, parenting, personal development, inspirational stories, perseverance, community building, kindness