In this episode, we delve into the emergent approach to strategy with Peter Compo, discussing how truth and perception impact strategy, the importance of flexibility in decision-making, and the necessity of internalizing models and frameworks. We explore the role of consensus, the SAM (Strategy Alternative Matrix), and the balance between creativity and structured strategy. Peter also emphasizes the need for gradual and thoughtful change in organizations, comparing it to the natural bend of a river and the disciplined approach in sports. The conversation underscores the value of slow, deliberate work in achieving sustainable innovation and effective change management.   00:00 Introduction and Welcome 00:24 The Nature of Truth and Strategy 04:15 Mindfulness and Decision Making 06:32 Lego and Strategy: A Creative Analogy 10:21 Adaptive Strategy and Innovation 19:31 The Strategy Alternative Matrix (SAM) 27:36 The Role of AI in Strategy Development 36:40 The Pain of Real Change 55:39 Conclusion and Final Thoughts   38:14 Next Episode Preview   Link to Peter’s website:   Link to Peter’s Music:   Link to Aidan McCullen for Keynotes, workshops and event MC.   Find us on Substack for Shownotes and competitions:   strategy podcast,  Strategy Alternative Matrix (SAM), strategy, innovation, emergent approach, Peter Compo, Aidan McCullen, leadership, change management, creativity, mindfulness, decision making, AI in strategy, teamwork, lego analogy, business models, fitness criteria, adaptability, music composition strategy, Michael Raynor, Michael Beer