Understanding the Five Disqualifiers of Strategy with Peter Compo   Welcome back to another episode featuring Peter Compo, the renowned author of 'The Emergent Approach to Strategy.' In today's discussion, Peter delves deep into the 'Five Disqualifiers of Strategy,' offering insights into common pitfalls in strategic design. The episode is packed with practical examples and explanations of why traditional strategy tests often fall short. Peter illustrates the importance of real-time guidance, unified decisions, and free choices in strategic frameworks. Learn about five critical tests to evaluate your strategy: 'Is the opposite absurd?', 'Does it have numbers?', 'Does it exclude anything?', 'Does it duplicate the higher-level organization?', and 'Is it a list?'. This episode is essential for anyone involved in business strategy, innovation, and better thinking.   00:00 Introduction and Welcome 01:01 The Importance of Strategy Testing 01:40 Traditional vs. Modern Strategy Tests 02:17 Introduction to the Five Disqualifiers 05:24 Detailed Explanation of the Five Disqualifiers 06:33 Practical Examples and Applications 08:37 Common Pitfalls in Strategy 18:55 The Role of Clear Language in Strategy 21:43 Summary and Conclusion 38:14 Next Episode Preview   Link to Peter’s website:   Link to Peter’s Music:   Link to Aidan McCullen for Keynotes, workshops and event MC.   Find us on Substack for Shownotes and competitions:   strategy, disqualifiers, Peter Compo, Aidan McCullen, emergent approach, strategy design, business strategy, adaptive tools, Michael Porter, McKinsey, corporate strategy, innovation, Henry Ford, Warren Buffett, R&D, market dynamics, organizational strategy, DVD business, Netflix, Adobe