Booked Solid, Broke Anyway: Why Your PT Clinic Needs Leverage
Update: 2025-12-11
Description
In this episode of PT Breakfast Club, the team gets into the weeds of modern clinic operations — from pricing dilemmas and payer limitations to creative ways to scale without hiring. Topics range from Medicare regulations and concierge models to hilarious but real tactics like dry needling for dogs and influencer-style job posts.
Topics include:
- The truth behind “booked but broke” clinics
- Growing revenue with leverage (not headcount)
- What PTs need to understand about their contract with insurance
- How to ethically add premium services in a Medicare model
- Memberships, marketing hacks, and maximizing each patient hour
- Parody, content creation, and why your funniest idea might be your best ad
Featured Segments:
- Mailbag: “Why am I busy but still broke?”
- “Martha” and Medicare: The ethics of add-on fees
- Marketing that doesn’t feel like marketing
- Creative ways PTs are monetizing beyond the clinic
Mentioned in this episode:
- Dry Needling for Dogs™ (it’s fake… or is it?)
- RTM, telehealth, and weekend visit pricing
- LinkedIn as a job-market weapon
- Chronic Pain Candles (yes, again)
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