How Physical Therapists Are Monetizing Credibility Without Selling Out
Update: 2025-12-02
Description
Jimmy, Tony, and Dave dive into the real business of being a creator in healthcare. From product video rates to licensing fees, unfiltered insight flows in this wide-ranging conversation built to empower clinicians to price fairly, think like entrepreneurs, and show up with confidence.
???? Topics Covered:
- How Tony Maritato monetizes product videos ethically
- Pricing structures: "good, fast, cheap — pick two"
- The psychology of perceived value in clinical and content work
- Live selling, platform reach, and licensing rights
- Building systems to automate brand outreach replies
- Why PTs are primed to succeed in the creator economy
- Real examples from their own businesses and side hustles
????️ Hosts & Guests:
- Jimmy McKay, PT, DPT — LinkedIn | PTPintcast.com
- Tony Maritato — Learn Medicare Billing YouTube
- Dave Kittle — The Dave Kittle Show YouTube
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