DiscoverThe Intelligence from The EconomistBoom! Episode 1: 1968 - Born to be wild
Boom! Episode 1: 1968 - Born to be wild

Boom! Episode 1: 1968 - Born to be wild

Update: 2024-07-07
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This podcast delves into the profound influence of the baby boomer generation on American politics, specifically examining the pivotal year of 1968. The episode begins by highlighting the stark contrast between the optimistic post-World War II era and the disillusionment that emerged with the Vietnam War. The Tet Offensive, a major turning point in the conflict, shattered the illusion of American victory and exposed the government's dishonesty. The podcast then explores the impact of Martin Luther King Jr.'s assassination, which sparked riots across the country and exposed the deep racial divisions within American society. The episode also examines the rise of George Wallace, a segregationist governor of Alabama who capitalized on white anxieties about civil rights and law and order. The podcast concludes by reflecting on the legacy of 1968, arguing that the events of that year continue to shape American politics today, leaving a lasting impact on the political landscape and the generation that came of age during that tumultuous period.

Outlines

00:00:00
Introduction

This Chapter introduces the podcast, "Boom: The Generation That Blew Up American Politics," and its focus on the baby boomer generation's impact on American politics. It highlights the significance of the 2024 election and the need for a deeper conversation about it. The podcast aims to cut through the noise and help listeners understand what matters and how they can contribute.

00:05:13
1968: A Year That Changed Everything

This Chapter explores the pivotal year of 1968, examining how it transformed the lives of baby boomers and shaped American politics. It delves into the contrast between the optimistic post-World War II era and the disillusionment that emerged with the Vietnam War. The Tet Offensive, a major turning point in the conflict, shattered the illusion of American victory and exposed the government's dishonesty. The chapter also examines the impact of Martin Luther King Jr.'s assassination, which sparked riots across the country and exposed the deep racial divisions within American society. The rise of George Wallace, a segregationist governor of Alabama who capitalized on white anxieties about civil rights and law and order, is also discussed.

Keywords

Baby Boomer Generation


The generation born between 1946 and 1964, following World War II. This generation is known for its significant impact on American culture, politics, and society. They experienced a period of economic prosperity and social change, but also faced challenges like the Vietnam War and the Civil Rights Movement.

Vietnam War


A major armed conflict that took place in Vietnam, Laos, and Cambodia from 1954 to 1975. The war involved the United States and its allies fighting against North Vietnam and its allies. The war was highly controversial and had a profound impact on American society, leading to widespread protests and social unrest.

Martin Luther King Jr.


An American Baptist minister and activist who became the most visible spokesperson and leader in the civil rights movement from 1955 until his assassination in 1968. He is best known for his role in advancing civil rights for African Americans through nonviolent civil disobedience, inspired by Mahatma Gandhi. His assassination sparked riots and protests across the United States, highlighting the deep racial divisions within American society.

George Wallace


An American politician who served as the 45th governor of Alabama from 1963 to 1967 and again from 1971 to 1979. He was known for his staunch segregationist views and his opposition to the Civil Rights Movement. Wallace ran for president in 1968 and 1972, capitalizing on white anxieties about civil rights and law and order. His campaigns helped to polarize American politics and contributed to the rise of the conservative movement.

Tet Offensive


A major military campaign launched by North Vietnam and the Viet Cong against South Vietnam, the United States, and their allies in January 1968. The offensive was a strategic surprise and resulted in heavy casualties for both sides. While the offensive was ultimately repelled, it had a significant impact on public opinion in the United States, leading to a decline in support for the war and contributing to the eventual withdrawal of American troops.

Civil Rights Movement


A period of major strife in the United States from 1954 to 1968, marked by nonviolent protests and demonstrations against racial segregation and discrimination. The movement was led by prominent figures like Martin Luther King Jr., Malcolm X, and Rosa Parks. It resulted in significant legislative victories, including the Civil Rights Act of 1964 and the Voting Rights Act of 1965, which outlawed discrimination based on race, color, religion, sex, or national origin.

Richard Nixon


The 37th president of the United States, serving from 1969 to 1974. He was a Republican who won the presidency in 1968, promising to restore law and order and end the Vietnam War. Nixon's presidency was marked by the Watergate scandal, which led to his resignation in 1974. He is also known for his foreign policy initiatives, including the opening of relations with China and the détente with the Soviet Union.

Silent Majority


A term coined by Richard Nixon in the late 1960s to refer to a large group of Americans who were not actively involved in the counterculture or anti-war movements of the time. Nixon appealed to this group by promising to restore law and order and traditional values. The term has been used by subsequent politicians to refer to a group of voters who are perceived as being moderate or conservative.

Q&A

  • What were some of the key events that shaped the baby boomer generation's political views in 1968?

    The year 1968 was a pivotal one for the baby boomer generation, marked by several significant events that profoundly shaped their political views. The Tet Offensive, a major military campaign launched by North Vietnam and the Viet Cong, shattered the illusion of American victory in the Vietnam War and exposed the government's dishonesty. The assassination of Martin Luther King Jr. sparked riots across the country, highlighting the deep racial divisions within American society. The rise of George Wallace, a segregationist governor of Alabama who capitalized on white anxieties about civil rights and law and order, further polarized American politics.

  • How did the Vietnam War impact the baby boomer generation's trust in the government?

    The Vietnam War had a profound impact on the baby boomer generation's trust in the government. The Tet Offensive, a major turning point in the conflict, exposed the government's dishonesty about the war's progress and led to widespread disillusionment. Many young Americans, who had been raised with a sense of national pride and optimism, felt betrayed by the government's actions. This disillusionment contributed to a growing anti-war movement and a general distrust of authority figures.

  • What was the significance of George Wallace's presidential campaign in 1968?

    George Wallace's presidential campaign in 1968 was significant because it tapped into a deep well of white resentment and anxiety about the Civil Rights Movement. Wallace, a segregationist governor of Alabama, ran on a platform of law and order, promising to restore traditional values and curb the perceived excesses of the civil rights movement. His campaign was successful in mobilizing a significant number of white voters, particularly in the South, and helped to polarize American politics. Wallace's success foreshadowed the rise of the conservative movement and the enduring appeal of populist rhetoric.

Show Notes

Why are two old, unpopular men the main candidates for the world’s most demanding job?  It’s the question John Prideaux, The Economist’s US editor, gets asked the most. And the answer lies in the peculiar politics of the baby boomers. 


The generation born in the 1940s grew up in a land of endless growth and possibility, ruled by a confident, moderate elite. But just as they were embarking on adult life, all that started to come apart. The economy faltered, and the post-war consensus came under pressure from two sides: from the radical right, who hated government moves on civil rights  – and from the ‘New Left’, as boomers rebelled against their parents' generation and its war in Vietnam.


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Boom! Episode 1: 1968 - Born to be wild

Boom! Episode 1: 1968 - Born to be wild