In this episode, we dive into the transformative world of AI agents and their pivotal role in marketing automation. Join us as Dan Sanchez, an AI marketing strategist, unravels the complexities of AI agents, explaining how they streamline workflows, enhance productivity, and revolutionize marketing strategies. Discover practical steps to set up AI agents and explore their potential to autonomously handle tasks, bridging gaps in traditional automation with intelligent solutions. Whether you're a seasoned marketer or new to AI, this episode offers actionable insights to elevate your marketing game. Tune in to learn how AI agents can take the load off your team and drive efficiency in your marketing efforts.

CHAPTERS

00:00 Introduction to AI-Driven Marketing

00:57 Dan's Journey into Digital Marketing

04:18 Launching Solo Scaled: Helping Solopreneurs

06:27 Understanding AI Agents

11:19 Practical Applications of AI Agents in Sales and Marketing

23:26 Getting Started with AI Agents

25:44 The Importance of Play in Learning AI

26:49 Establishing Control and Safeguards with AI

28:34 Editing and Refining AI-Generated Content

30:45 Iterating Workflows for Better AI Output

33:49 Training AI: Lessons from Internships

34:12 Understanding AI's Memory: Short-term vs Long-term

41:42 Expanding AI's Role in Marketing and Lead Generation

45:50 Anticipating the Future: ChatGPT-5 and Beyond

ABOUT THE GUEST

Dan Sanchez is a marketer, educator, and podcast host who helps marketing teams figure out where AI fits, and where it doesn’t. He’s known for breaking down complex ideas into practical strategies and for asking the questions most people are too busy to ask. Through his podcast The AI-Driven Marketer, Dan shares real-world experiments, smart workflows, and honest conversations about what it actually takes to thrive as a marketer in the age of AI.

CONTACT DETAILS

Connect with Tracey on LinkedIn: www.linkedin.com/in/traceyburnett Got a question? Give me a call: 0044 7877 042 804

Email: tracey@leadstosuccessglobal.com

www.leadstosuccessglobal.com

Contact Dan Sanchez at www.danchez.com and https://www.linkedin.com/in/digitalmarketingdan/

Free tool: https://go.danchez.com/instapost

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