Born to License Year-End Special: The Full Team Reveals 2025's Record Success
Description
After 11 years in business, 2025 became Born's most successful year ever. In this special year-end episode, the entire Born team comes together to share the untold stories behind the record-breaking achievements.
Featured Team Insights:
Born Licensing Team (Amber & Alberto):
- The Garfield groundbreaking billboard campaign
- Google Pixel's first Christmas campaign (2-month turnaround!)
- BFG returning to Sainsbury's for year two
- Candy Crush Solitaire's first-ever licensing partnership
Born to License Team (Alyssa G, Alyssa C, Jenna, Brinna):
- How Keepsake's 600-card Invincible collection came together
- The Disney personalization revolution with Hippo Blue
- Plum Deluxe x Peanuts selling out before Christmas
- Steven Singer's Wicked jewelry success story
- Managing 500+ submissions
Born to License Business Development (Michelle & Matt):
- Why companies from 40+ countries are reaching out
- The surprising industries entering licensing (museums to video games)
- What Licensors really want in 2026
Media & Education (Eduardo, Juliana, Vini):
- Creating 20+ podcast episodes and cinematic trailers
- Launching the Born in Action vlog
- Building Learn to License education platform
Plus: Major 2026 Announcement David introduces Born Legal with sister Emma, expanding into promotional law and marketing compliance.
Whether you're a brand owner, licensing professional, or industry observer, this episode provides an authentic behind-the-scenes look at what it takes to run a global licensing agency at scale.
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