DiscoverAdExchangerBrand Safety Is Critical – But Don’t Overdo It
Brand Safety Is Critical – But Don’t Overdo It

Brand Safety Is Critical – But Don’t Overdo It

Update: 2024-07-09
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It’s time for advertisers to get more nuanced with their approach to brand safety, says Mia Libby, The Wall Street Journal’s SVP of enterprise. It’s okay to be cautious, but excluding all news from programmatic media plans isn’t the answer.

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Brand Safety Is Critical – But Don’t Overdo It

Brand Safety Is Critical – But Don’t Overdo It