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Hyundai’s New Marketing Direction

Hyundai’s New Marketing Direction

Update: 2024-08-13
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Last month, Hyundai eliminated the chief marketing officer role and split the function in two: creative and performance. The move makes sense because two brains are better than one, says Angela Zepeda, Hyundai’s former CMO and now its chief creative officer. But there are critics to this approach.

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Hyundai’s New Marketing Direction

Hyundai’s New Marketing Direction