Brand Shorthand Season #2 Wrap-Up

Update: 2024-10-28

Description

Mark and Lorraine draw their second season of the Brand Shorthand Podcast to a close. Join them as they reminisce on this last season’s biggest hits, from SuperBowl ads to myriad guests, and how companies can best avoid those pesky boycotts.

Spend 30ish with Mark and Lorraine as they talk all things marketing, advertising, and of course … positioning!

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Brand Shorthand Season #2 Wrap-Up

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Sensory Branding - Marketing Beyond Sight

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Calvin Holston - Smeeple - Part 2

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Calvin Holston - Smeeple - Part 1

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Brand vs Bland: Homogenizing the Market

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Line Extensions and Brand Implosions

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Crisis Management (feat. Merce Brown)

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Liquid Death: Strange Promotions and Advertising that Works

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Cult Branding

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Brand Refreshes vs Brand New Logos

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Boycotts, Baby!

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Makers, Curators, and Sneakers

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Dr. Pepper Rises to #2 - What Went Right?

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A Pirate and a Shark - Brands Doing It Right

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Pepsi Loses #2 Position - What Went Wrong?!?

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Mike DeVilling - The Value of Public Relations

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Positioning for Professionals - Exploding Myths Part 3

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Positioning for Professionals - Exploding Myths Part 2

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Positioning for Professionals - Exploding Myths Part 1

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Designing a New Category - Part 2

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Brand Shorthand Season #2 Wrap-Up

Mark Vandegrift and Lorraine Kessler

#box-pro-ellipsis-173241438009531{-webkit-line-clamp:2;}Brand Shorthand Season #2 Wrap-Up

Brand Shorthand Season #2 Wrap-Up

Mark Vandegrift and Lorraine Kessler

Brand Shorthand Season #2 Wrap-Up