Dr. Pepper Rises to #2 - What Went Right?

Update: 2024-07-29

Description

Before the positioning duo dives into the rise of Dr. Pepper, Mark and Lorraine tackle the tough topic of politics -- without talking politics! Learn their perspective on the recent Republican National Convention and the re-positioning that has been done to do the hard job of changing perceptions. Then learn why Dr. Pepper is now #2 in the soft drink category... from the iconic Be a Pepper campaign to the more recent Fansville commercials.

Spend 30ish with Mark and Lorraine as they talk all things marketing, advertising, and of course ... positioning!

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