Bridging the Creativity and Compliance Gap with Ryan Bowling at OMB Bank
Update: 2025-03-28
Description
Creativity and compliance don’t have to be at odds. In fact, they can—and should—work together from the start. In this episode, I sit down with Ryan Bowling, Vice President and Director of Marketing at OMB Bank, to explore how marketing teams can push creative boundaries while staying compliant.
With a unique background in journalism and a successful transition into the banking sector, Ryan shares how he’s built a marketing powerhouse that not only drives engagement but also meets strict compliance standards.
We discuss:
- Why involving compliance from the start of a marketing campaign prevents roadblocks and last-minute rewrites
- How ongoing education for both marketing and compliance teams builds trust and streamlines approvals
- How technology like PerformLine automates compliance reviews and reduces manual work to keep campaigns moving
- How bank marketing can be exciting, even in a highly regulated industry—and how OMB Bank is “the bank that backs the pickle” with its unique branded pickleball campaign
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