When Compliance Thinks Like a Marketer with Stacey Onyido at eToro
Update: 2025-04-11
Description
What happens when a compliance leader thinks like a marketer? In this episode, I’m joined by Stacey Onyido, Global Financial Promotions Oversight Manager at eToro, who shares how she’s changing the narrative around marketing compliance—from restrictive to strategic.
With 13+ years in the industry and a global role spanning social, influencer, and paid media channels, Stacey is rethinking how compliance can empower teams, speed up approvals, and help great ideas thrive responsibly.
We discuss:
- Why compliance professionals benefit from speaking the language of marketing and how Stacey is making that a priority
- The difficulty of managing regulations across multiple platforms and channels, including the rise of influencer marketing
- The impact of AI on content creation and the pressure it puts on compliance teams to keep up
- How a consumer-first mindset is shaping regulations globally, including the UK’s Consumer Duty
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