Bridging the Gap: Trust and Storytelling in Farming with Jess Bidgood
Description
In this episode I speak with Jessica Bidgood from Baralaba in central Queensland. Jess and her husband John run three cattle properties (own two and lease one) with their three children, Lylia, Zander and Cormac.
Jess has accrued expertise across sectors, and is as down-to-earth as they come. She’s a well-known mentor in the regenerative agriculture space, and a well-respected grazier in her own right.
Jess speaks about the importance of trust and story telling, to strengthen the bridge between producers and consumers. Jess also speaks about the outdated nature of how farmers are often portrayed by mainstream media, and that the diversity within agriculture that already exists needs to be showcased more – hence my gratitude in having fantastic food producers like Jess on this show.
Enjoy!
United States
