Raise a glass (of coffee, ha) y'all, it’s Power Hour Wednesday! 🙌

Today I’m chatting with Cortney St Clair, the “It Factor” stylist behind the ICON Style Method, and wow… this convo flipped the way I think about style, branding, and showing up as the next‑level version of ourselves. 💅

Cortney breaks down how strategic style + subconscious reprogramming + magnetic personal branding work together (yes, your closet can be a growth tool!) and why congruence and consistency across your photos, reels, stories, and real life matter more than we think.

We also chat about “enclothed cognition” (the science-y proof that what you wear changes how you think and perform), building outfit templates so getting dressed takes under five minutes, and the simple clarity questions that turn a wardrobe into a system. 💥

Power Hour Takeaways:

• Style isn’t a reward for success, it’s a tool to step into it.

• Congruence wins: your on‑brand image should match your message everywhere you show up.

• Outfit templates = less decision fatigue, more momentum (hello, five‑minute mornings).

Your 30‑Minute Homework:

Resources mentioned:

• Connect with Cortney here:

  www.instagram.com/cortneystclairwww.cortneystclair.com

Cheers and see y'all Friday 🥂