On this week’s Power Hour, I’m joined by Tianna Mamalick, an SEO + content strategist and founder of SMB Marketing School. 🥂

We dig into what SEO really means in 2025 (hint: it’s inseparable from content), how AI is changing discovery without replacing the basics, and why “zero-click” answers and multi-path customer journeys demand clearer messaging than ever.

Tianna breaks down technical vs. practical SEO in plain English, the role of backlinks again, and why your Google Business Profile is a must, even for service-area businesses. We also chat Threads (we both love it!) and the difference between branding flair and the clarity Google, and your buyers, actually need. 🙌

Quick wins you can tackle today:

• Add clear service/product categories to your homepage and link to dedicated pages.

• Create separate pages for each core service (no more “one giant services page”).

• Claim + complete your Google Business Profile and load it with plain-spoken keywords.

Connect with Tianna: smbmarketingschool.com and @smbmarketingschool on Threads/Instagram.

If this episode helped, share it with a fellow biz owner and leave a review!