Building Consumer Brands Today: Brand Moats, Attention Economics, and GTM Evolution
Description
The ASYMMETRIC Crew today:
Revant: CEO, Mosaic Wellness
Shantanu: Founder & CEO, Bombay Shaving Company
Arjun Purkayastha: SVP & Managing Director - Greater China & North Asia at Reckitt
00:00 Coming Up
00:58 Intro and Welcome, Arjun :)
01:58 Consumer Attention and Brand Building
07:46 Moats Must Evolve
10:51 From Art to Algorithm: Brand Survival
15:21 Where Is the Consumer Headed?
19:56 Live Commerce and China’s Influence
28:03 Lessons for Indian Brands from China
35:00 Quick Commerce Is India’s Live Commerce
47:49 Does the Rule of 40 Apply to Consumer Brands?
56:37 Founder-Led vs. CEO-Led Businesses
1:02:36 The IPO–CEO Conundrum
1:13:34 Concluding Thoughts
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