Building Effective USPs for B2B Brands with Chris Fox, Founder of Ideas-Led Growth
Description
In this episode of the B2B Brand180 podcast, Linda discusses the development of Unique Selling Propositions (USPs) with Chris Fox, founder of Ideas-Led Growth. Chris explains the process of identifying and refining a USP, starting from understanding the fundamental change a product or service brings to the world. He emphasizes taking a step back from traditional marketing approaches to focus on the underlying passion and unique value that drives a business.
The episode also covers strategies for breaking down the USP into actionable marketing plans, including thought leadership content and targeted communication efforts.
01:42 Understanding Unique Selling Propositions (USPs)
04:51 Breaking Down USPs into Strategies
09:45 Implementing Thought Leadership in Marketing
17:04 Rapid Fire Question
More on Chris:
https://www.linkedin.com/in/christophergfox
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
United States
