Crafting a B2B Brand that Resonates, with Mark Dingman, Creative Director Millennium Agency
Description
In this episode of the B2B Brand180 podcast, Linda interviews Mark Dingman, Creative Director at Millennium Agency. They discuss the common misconception that a brand is just a logo, highlighting the importance of a deeper discovery process to understand a company's identity, personality, and target market. Mark emphasizes the pivotal role of market research, competitive analysis, and courageous, authentic messaging in setting a brand apart in the B2B landscape. Mark and Linda offer valuable insights for companies rebranding or launching a new brand, encouraging them to adopt genuine, meaningful and creative differentiation strategies.
01:07 The Essence of Branding Beyond the Logo
01:26 Unpacking the Brand Discovery Process
05:38 The Power of Market Research in Branding
06:50 Competitive Analysis: Standing Out in the Market
09:40 Creative Direction: Merging Business Goals with Brand Identity
11:53 Stylescapes and Mood Boards: Visualizing the Brand
15:48 Unique Branding Strategies: Pushing the Envelope
For more on Mark, visit https://www.linkedin.com/in/mrdingman/ or https://mill.agency
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
United States
