Mastering B2B Pricing Strategies with Dan Balcauski, Founder of Product Tranquility
Description
In this episode of B2B Brand180, Linda interviews Dan Balcauski, founder and chief pricing officer at Product Tranquility. They discuss strategies for effective pricing in the B2B SaaS space. Dan shares insights on the importance of understanding customer value, the nuances of price metrics versus value metrics, and tactics for implementing price increases. The episode provides valuable advice for SaaS companies seeking to optimize their product pricing strategies.
01:55 Understanding SaaS Pricing Challenges
04:47 The Services Model for Pricing
08:21 Strategies for Entering Competitive Markets
19:22 Executing a Price Increase
23:30 Rapid Fire Questions
More info on Dan Balcauski:
https://www.linkedin.com/in/balcauski/
https://www.producttranquility.com/
Linda's LinkedIn: https://www.linkedin.com/in/lindafanaras/
Millennium Agency: Brand Strategy | Marketing | Web Design: https://mill.agency
YouTube Channel: https://www.youtube.com/@mill.agency/
Linda's Books:
Claim Your White Space
https://www.amazon.com/CLAIM-YOUR-WHITE-SPACE-CRITICAL-ebook/dp/B0CLK8VLYV
Passion + Profits: Fueling Business And Brand Success
https://www.amazon.com/Passion-Profits-Fueling-Business-Success-ebook/dp/B0CLLDDSNX/
United States
