Building KATSEYE: Can K-Pop Go Global?
Update: 2025-08-07
Description
In Part 1 of our KATSEYE series, we rewind to where it all began — the auditions, the hype, and the bold vision behind HYBE and Geffen Records’s global girl group experiment. With trainees from all over the world and the weight of K-pop’s global reputation on their shoulders, KATSEYE wasn’t just built to perform — they were built to prove a point.
We unpack how this project aimed to rewrite the K-pop playbook, why the industry (and fans) were watching so closely, and what this could mean for the future of truly global idols.
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