Why BTS can’t buy their own masters?
Update: 2025-06-05
Description
In this episode, we’re unpacking one of the most important — and often overlooked — aspects of the K-pop industry: intellectual property and rights ownership. From songs and stage names to choreography and lightsticks, who really owns the creative output of your favorite idols? Why do some artists struggle to perform their old hits after leaving a label? And how do trademarks, publishing rights, and image control shape careers?
We break it all down — with real-world examples from BTS, EXO, BLACKPINK, and more — to help you understand how power, profit, and creativity intersect in K-pop.
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