DiscoverK-Pop in IndiaHybe in India hype
Hybe in India hype

Hybe in India hype

Update: 2025-07-03
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HYBE is officially setting up shop in India — and this could be massive. In this episode, we dive into what HYBE’s entry signals for K-pop’s future in the region, how it could impact local talent, and why this isn’t just another global expansion.

From label strategy to fan expectations, we’re breaking down what this move could mean for Indian artists, the fandom economy, and the industry at large.

Big label. Big market. Big questions. Let’s get into it.

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Hybe in India hype

Hybe in India hype

Shreya and Soham