Guests

• Chris O'Connor – CEO, Mowie


• Jessica Valenzuela – Co-Founder, Mowie

What we cover in this episode

• How Mowie evolved from a concierge marketing service to an AI-powered platform


• The "document hierarchy" architecture: how Mowie builds and maintains context about each business


• Why they moved from structured schemas to loosely structured markdown for intermediate processing


• Using Simon Sinek's Golden Circle framework to validate early product-market fit


• How Mowie generates quarterly content calendars and weekly posts across email and social media


• The three mini-calendars: public events, business-specific events, and recommended campaigns


• Building traceability so customers can see which context documents influenced their content


• Using customer approvals, edits, and regeneration requests as lightweight evals


• Connecting marketing performance back to point-of-sale data for attribution


• What's next: deeper attribution, omnichannel expansion, and digital out-of-home displays

Resources & Links

• Mowie AI — AI marketing platform for SMBs


• Simon Sinek's Golden Circle — The framework Mowie used for early validation

Chapters

00:00  Introduction to Mowie AI
00:06  Meet the Founders: Chris and Jessica
00:45  Understanding the Target Customers
01:35  Challenges Faced by SMBs in Marketing
04:20  The Evolution of Mowie AI
05:40  How Mowie AI Works for Businesses
08:16  Onboarding and Data Collection
14:56  Content Strategy and Calendar Creation
22:29  Technical Challenges and Solutions
29:41  Iterative Development and Feedback
37:23  Automated Content Calendar Approval
39:19  Content Calendar Creation Process
40:14  Marketing Pillars and Campaigns
42:11  Transparency and Traceability in Recommendations
45:23  Generating Weekly and Quarterly Calendars
48:24  Customizing Campaigns for Specific Events
54:15  Evaluating Campaign Performance
58:48  Customer Feedback and Document Hierarchy